AXA’s vision is to be a leader in wealth management and financial protection:
Wealth management – financial advice, funds management and administration, superannuation, retirement and savings products
Financial protection – life insurance, income protection, and long term risk products
Strategy
Australia and New Zealand
Our strategy in Australia and New Zealand is to compete in all parts of the wealth management and financial protection value chain:
in asset management and product manufacturing
as a provider of services to advisers
as a direct provider of financial advice
and where possible to integrate those activities over more than one part of the value chain.
Asia
Our strategy in Asia is to:
achieve a top 5 position in each of our markets by the time they enter the ‘growth’ phase
be at the forefront in each market as it moves to financial planning
leverage 20 years experience in Hong Kong to drive profitable growth through using a single business model (our blueprints) across our Asian operations
